CANCELLED – A Seat at the Table: Managing Change

The May 9 event is cancelled. IABC Austin will work to reschedule a learning session with Lori Grubs later in the summer if we can. We apologize for the inconvenience.

Using storytelling to elevate your brand

Our customers are bombarded with information and marketing messages. How do you really capture their attention and inspire them to act? Effective brand storytelling can do just that, according to Lara Zuehlke, director of content at Pierpont Communications. Lara spoke to IABC Austin recently about the power of storytelling for…

Use storytelling to engage and inspire

Today’s organizations are no longer simply selling products and services. They are being called to reinvent themselves as content developers—sharing and selling ideas through countless platforms and channels. IABC Austin invites you to join Lara Zuehlke, director of content at Pierpont Communications, on April 11 to discover simple, powerful ways…